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Junk Food Advertising

 
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Should the government control the advertising of junk food to children?
Yes
30%
 30%  [ 3 ]
No
70%
 70%  [ 7 ]
Total Votes : 10

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Vintage Girl
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PostPosted: Sun Apr 27, 2008 10:59 pm    Post subject: Junk Food Advertising Reply with quote

Quote:
Stricter curbs on advertising junk food to children could come into force under a new bill being debated by MPs today.

The food products (marketing to children) bill would make it an offence to promote "less healthy" foodstuffs on television before 9pm.

The new bill, introduced by Nigel Griffiths, a Labour MP, also puts forward controls on the use of promotions on packaging and online marketing aimed at youngsters.

This year, it became illegal to run TV adverts for junk food during programmes for which under-16s made up at least 50% of the audience.


http://www.guardian.co.uk/politics/2008/apr/25/health.children

Is this a sensible, responsible measure or simply more government nannying? Surely the responsiblity for ensuring that our children have a healthy diet should lie with parents not the state. Will controlling this type of advertising make a difference anyway?
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SilverMiniCooperS
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PostPosted: Mon Apr 28, 2008 12:18 am    Post subject: Reply with quote

I vote no. There is far too much government in our lives as it is (on both shores of the pond).
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cherrybabe
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PostPosted: Mon Apr 28, 2008 6:58 pm    Post subject: Reply with quote

I voted yes, it cannot do any harm to encourage healthier eating. Whether it would make a big difference to what kids eat only time would tell, but it would be interesting to see.
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Lady Viola Wellbeloved



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PostPosted: Tue Apr 29, 2008 8:22 am    Post subject: Reply with quote

I voted no. I don't like all the regulations government wants over us. Also I agree the onus should be on parents to educate their children about eating sensibly.
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adrien
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PostPosted: Tue Apr 29, 2008 3:46 pm    Post subject: Reply with quote

I voted yes. I'd much rather have the government have their say in health education than the food corporations...
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cherrybabe
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PostPosted: Tue Apr 29, 2008 4:54 pm    Post subject: Reply with quote

Half the parents in this country need educating on diet never mind the children. If the onus is on them to encourage healthier eating and a more active lifestyle away from the playstation (CB says with her arse glued to a chair typing Razz) then were is the harm.

If there is no intervention at all, it's like they don't give a damn. The way obesity is rising in this country, i just dont think we can afford to sit back and let our children explode because we don't like being regulated.
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kitchenwitch
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PostPosted: Tue Apr 29, 2008 5:14 pm    Post subject: Reply with quote

I have no problem with government agencies encouraging healthy eating and promoting education regarding nutrition, but I don't think banning junk food ads is the answer. It's just one more thing we as citizens give up control over and before you know it the government is taxing junk food and vilifying it because it is in our "best interest". It is most definitely nanny state mentality, whichever side of the Atlantic you're on.
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Vintage Girl
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PostPosted: Tue Apr 29, 2008 5:27 pm    Post subject: Reply with quote

I agree absolutely!

Of course it is the governments role to issue guidelines for healthy eating but this law would be a step too far. There is no justification for banning this type of advertising.
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cherrybabe
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PostPosted: Tue Apr 29, 2008 5:33 pm    Post subject: Reply with quote

It's censorship that people seem to dislike the most. The government should get off their behinds and find out what the public do want and then act.

It certainly is not nice to read stuff like this, so something has to be done to educate the masses.

http://news.scotsman.com/latestnews/39Your-children-are-too-fat.3907187.jp
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adrien
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PostPosted: Tue Apr 29, 2008 5:48 pm    Post subject: Reply with quote

kitchenwitch wrote:
It's just one more thing we as citizens give up control over


Give up what control? Take control, you mean! Do you think citizens actually control adds content? I never really understand the opposition so many people seem to see between the citizens and the government... I mean, we elect our representatives, not the CEO of Coca-Cola. So WE, through our governments, are taking control over them, to prevent them from brainwashing us. What's wrong with that?
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wakeyboy
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PostPosted: Tue Apr 29, 2008 8:45 pm    Post subject: Reply with quote

I dont think fast food adverts should be banned because its our choice as citizens to make that decision for ourselves. However, I voted Yes, because we're talking about adverts aimed at children. I see it as unscrupulous to aim unhealthy eating habits at children who are not old enough to make that decision. It doesnt matter what the parents do, because the kids have it lodged in their minds that its cool to eat certain types of food and not others.


I dont like the idea of an all pervasive government, but on certain issues, I'd rather the 'nannying' of concerned elected representatives than the manipulation of corporations whose only concern is to make profit.
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Dame Brunhilde Golightly



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PostPosted: Tue Apr 29, 2008 9:36 pm    Post subject: Reply with quote

Lady Viola Wellbeloved wrote:
I voted no. I don't like all the regulations government wants over us. Also I agree the onus should be on parents to educate their children about eating sensibly.


Agreed...but are these the parents who missed out on Domestic Science lessons at school because a particular Labour Government believed that comprehensive education would work?

..'O' level Spanish will not feed anybody...
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kitchenwitch
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PostPosted: Wed Apr 30, 2008 5:41 pm    Post subject: Reply with quote

adrien wrote:
kitchenwitch wrote:
It's just one more thing we as citizens give up control over


Give up what control? Take control, you mean! Do you think citizens actually control adds content? I never really understand the opposition so many people seem to see between the citizens and the government... I mean, we elect our representatives, not the CEO of Coca-Cola. So WE, through our governments, are taking control over them, to prevent them from brainwashing us. What's wrong with that?


Ad content is controlled by what the people buy and what they watch. There have been many ad campaigns withdrawn because of complaints by ordinary citizens, and the government didn't have to step in to change it.

If the government agencies get to dictate when or if certain items are advertised on TV, or anywhere else for that matter, then where does that leave our freedom of choice? In theory the government of a democratic society is representative of it's people, but it certainly isn't unheard of for the government to ignore the wishes of it's citizens. Quite often in the name of "it's for your own good".
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adrien
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PostPosted: Thu May 01, 2008 1:26 pm    Post subject: Reply with quote

Quote:
Ad content is controlled by what the people buy and what they watch.

Or is it the opposite?

We really don't see things the same way. Smile

Quote:
If the government agencies get to dictate when or if certain items are advertised on TV, or anywhere else for that matter, then where does that leave our freedom of choice?

Well, they already do. I don't know how it is in the UK or the US, but I'm sure you can't advertise for anything anywhere. Just like you can't drive at whatever speed you want or smoke wherever you want, or wear whatever you want, or do whatever you want, because we, collectively, set a limit to what is acceptable "for our own good": but that's hardly nanying, that's just living in a society. (And I'm much more worried about "CCTVs for our own good" than about "no TV brainwashing for our own good")

Regarding freedom of choice in the junk food advertising" topic, the problem is that we hardly have it anyway. How many TV stations do you know that can work without ads? And how many that don't broadcast tons of food ads during children programmes? If children want to whatch these programmes, they don't have the choice, they have to see the ads as well. The financial pressure is too strong on the TV chanels, I think that's really a case where competition is hardly free. So as long as there is no choice, I prefer food ads to be withdrawn from children TV programmes than having kids fed up with them.


(Not to mention Wakey's argument that we're talking about children, not educated, responsible adults.)
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Merak
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PostPosted: Thu May 01, 2008 3:02 pm    Post subject: Reply with quote

i remember paying no attention to ads when I was a kid - they were simply an interuption to whatever I was watching, and they displeased me on account of it. Laughing

Come to think of it... they still displease me! I rarely sit through ads. Not that i watch much tele anyway, but they are a nuisance, and I'm sure they're on for longer than they used to be.
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Vintage Girl
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PostPosted: Thu May 01, 2008 8:21 pm    Post subject: Reply with quote

They're definately on for longer. Also I know they are not allowed to increase the volume when the adverts come on so what they do is lower the volume when the programming is on. Consequently, you keep upping the volume because you can't hear and when the adverts come on you get your ears blasted. So the effect is still the same. Mad
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Merak
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PostPosted: Thu May 01, 2008 8:43 pm    Post subject: Reply with quote

Yes, it's outrageous, and the point of it so the people like me who go and make tea... or get a beer from the fridge in my case more like... whilst ads are on can still hear the ads from another room. The law should be a constant volume. Do you notice as well - I don't know if this the same with ITV, C4 & C5, but on the cable channels the ads seem to be on at the same time if you go flicking through channels to try and avoid them! Evil or Very Mad
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Vintage Girl
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PostPosted: Thu May 01, 2008 9:02 pm    Post subject: Reply with quote

You're right, so no chance of flicking through during the ads to see what else is on.

Not that you flick anywhere with Virgin Media cos it takes so bloody long for the channel to change. Mad
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adrien
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PostPosted: Fri May 02, 2008 10:26 am    Post subject: Reply with quote

What, wait, don't you also oppose the nannying of the State that decide for you what the volume should be during the ads, and "for your own good"? And what about your freedom of choice? Wink
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Vintage Girl
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PostPosted: Fri May 02, 2008 12:30 pm    Post subject: Reply with quote

I believe it is my freedom of choice not to have my ears blasted just because the advertisers want to sell me something. Shocked
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adrien
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PostPosted: Fri May 02, 2008 1:00 pm    Post subject: Reply with quote

Sure, but why a law? Of course it may be the government's role to issue guidelines for protecting your hearing, but isn't this a step too far? There is no justification for banning this type of advertising. Wink

And isn't it also your freedom of choice not to be exposed to junk food advertising during children prorammes? I mean, why is a law necessary in one case, and nannying in the other? Isn't ad volume controlled by what the people buy and what they watch, just like in this wonderful world ad content is controlled by what the people buy and what they watch - at least, according to kitchenwitch, maybe you don't share her views? If the government agencies get to dictate the volume to which items are advertised on TV, or anywhere else for that matter, then where does that leave our freedom of choice? Wink
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PostPosted: Fri May 02, 2008 3:38 pm    Post subject: Reply with quote

Vintage Girl wrote:
I believe it is my freedom of choice not to have my ears blasted just because the advertisers want to sell me something. Shocked


I think your 'freedom of choice' comes in in that you can choose to lower the volume, change the channel, or turn off the TV. Someone else may prefer to have the volume louder during the commercials (although I can't imagine why), so if there were a law passed to lower the volume in order to accommodate your 'freedom of choice', what happens to theirs?
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PostPosted: Fri May 02, 2008 7:38 pm    Post subject: Reply with quote

I have voted 'no' because I feel this represents the nannyism of the State. Not only is the Government constantly trying to lecture us on what is good and bad for us and treating us all as though we were idiots, this particular law represents lazy parenting. What this law basically says is that food companies need to be prevented by legislation from aiming their adverts at children because those children will then go and beg their parents to buy them junk food and this will make them all fat and unhealthy.

Hello??? When did parents lose the ability to say 'no'? I think parenting has become altogether too spineless nowadays. Too many parents just give in to their children and let them run wild. We need to start promoting better parenting instead of trying to blame ad men for the fact that we have an entire generation of unruly, ill-disciplined pigs as children.

B.E.
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adrien
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PostPosted: Sat May 03, 2008 9:17 am    Post subject: Reply with quote

BlueEmperor wrote:
We need to start promoting better parenting instead of trying to blame ad men for the fact that we have an entire generation of unruly, ill-disciplined pigs as children.


Ooooh... you're goina make me cry on those poor ad men, unjustly blamed for our own lazyness... Scapegoats, they are!

Though turning kids into "unruly, ill-disciplined pigs" probably is also their best interest... So I'd still rather have society (i.e., us) to define what is good for us, than let the norm be set by people who only care about what is good for them.

Now, I agree that if parents were perfect we wouldn't have this problem... But what do you propose to "promote better parenting"?

To parents' discharge, I think we really live in a different world from when they grew up. I mean, when I was a kid in France in the 80s, there were only 3 TV channels, all public (TF1, which is now one the main TV channel in France, was made private in 1987) - now there are more than one hundred, you can find children/teen programmes all day long. There were hardly any McDonald's (the first one was created in 1972, and closed; the second one opened in 1979. Now there are 1100...)

And I don't even mention mobile phones and the internet.

Society have changed, but we still have to learn how to face these changes. In fact, I think most parents still can say no, most of the time. But not only is the pressure stronger (because today, kids are supposed to be almost self-sufficient individuals), the consequences of parents giving up to their kids are not the same as before. (Plus junk food is not expensive, which is an important factor for a large part of the society...)

And anyway, I don't really have a problem with laws. I mean, ANY law is there "for our own good", from speed limitations, to employment laws, to environmental protection - or lack of-, they're all supposedly there to promote a better society. At least health issues are not just ideological stuff.
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Vintage Girl
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PostPosted: Sat May 03, 2008 12:35 pm    Post subject: Reply with quote

As far as the volume of TV ads is concerned I'm not of the opinion that the law should determine the volume of either the ads or the programming. What should be determined though is that the volume remains constant throughout. That way, I can exercise my freedom of choice as to the volume I wish to listen to my TV at without having to grab the remote to adjust the volume every time the ads come on. Similarly, each channel would also be broadcasting at the same level as there can often be a huge difference between one channel and another.

I am in complete agreement with Blue on the question of junk food advertising. It is up to parents to control what their children eat. There is no harm in chidren being allowed junk food occasionally and to that end, companies should be allowed to advertise their product in order to increase their sales. It is the parents role to decide how often, if at all, they will allow their children to have this type of food. The governments role is to educate both parents and children on the principles of good nutrition. Banning certain types of advertising at certain times is not the way to do this.

There can be no comparison between these two arguments as one concerns 'prohibition' and the other 'regulation'.
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adrien
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PostPosted: Sat May 03, 2008 3:26 pm    Post subject: Reply with quote

You're playing on words. Junk food ads would not be prohibited, they would be regulated, and this regulation would imply that it would be prohibited to broadcast them during children programmes. Just like speed regulations allow you to drive at 100km/h and more on the motorroad, but prohibits such a speed in town centers. Or like it is allowed to make noise, but not after 10pm. And if junk food ads were prohibited during children programmes, companies would still be allowed to advertise their products during other programmes or through other media, and parents would still have the choice to give their kids junk food, once in a while or everyday if that's what they want, but society would not be sending the wrong message.

Also, if food companies are allowed to advertise during children programmes "to increase their profits", I fail to see why they should be prohibited from advertising louder than the programme volume If they do it, there must be a reason, and that's most certainly "to increase their profits" - what else. So why the double standard, if not simply because volume changes bother you, whereas you're not affected by what happens during children programmes, since your kids are old, and I doubt you watch them. Wink

Oh, and here's a quote from Partick Le Lay, CEO of TF1, which I find interesting in the context of this debate:
Quote:
There are many ways to speak about TV, but in a business perspective, let's be realistic: at the basis, TF1's job is helping Coca-Cola, for example, to sell its product. What we sell to Coca-Cola is available human brain time.

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Vintage Girl
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PostPosted: Sat May 03, 2008 8:19 pm    Post subject: Reply with quote

[quote"="adrien]And if junk food ads were prohibited during children programmes, companies would still be allowed to advertise their products during other programmes or through other media, and parents would still have the choice to give their kids junk food, once in a while or everyday if that's what they want, but society would not be sending the wrong message. [/quote]

If you acknowledge that the awareness of junk food would still be available to both children and parents through other media what is the point in banning the ads during childrens TV?
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adrien
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PostPosted: Sun May 04, 2008 7:11 pm    Post subject: Reply with quote

Vintage Girl wrote:
If you acknowledge that the awareness of junk food would still be available to both children and parents through other media what is the point in banning the ads during childrens TV?


Of course I acknowledge it. I'm advocating a ban during children programme, not a complete ban. Why, if children can still see them? Because I think it's not the same if children see 10 ads by themselves between "Pokemon" and "The PowerPuff Girls", or two with their parents besides between the news and the weather forecast. It's the same kind of reasonning that allows children to go to the cinema and see Saw with their parents, but not by themselves. Or allows parents to let their kids taste (or drink, if they're older) alcohol, but forbid these same kids to go to the pub or buy alcohol by themselves.
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Vintage Girl
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PostPosted: Sun May 04, 2008 7:46 pm    Post subject: Reply with quote

I don't think those are appropriate comparisons really, but do you think then, that if beer were advertised on TV during childrens programming that parents would be unable to stop their children drinking it? Of course not, because they control whether to allow their children to have alcohol. They can just as easily exercise the same control with junk food.
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PostPosted: Mon May 05, 2008 12:12 am    Post subject: Reply with quote

Vintage Girl wrote:
I don't think those are appropriate comparisons really, but do you think then, that if beer were advertised on TV during childrens programming that parents would be unable to stop their children drinking it? Of course not, because they control whether to allow their children to have alcohol. They can just as easily exercise the same control with junk food.



And what if you got a free toy with every pint of a certain branded lager?

Or what if spiderman was in the advert?

Or what if they aired beer commercials right in the middle of a cartoon? or on the cartoon network?


Would that be ok with you, since as a parent you can just say 'no'?
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adrien
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PostPosted: Mon May 05, 2008 9:51 am    Post subject: Reply with quote

If parents want the best for their kids, if you can convince them that giving alcohol to their kids is good, they'll do it. Of course, the major difficulty would be that alcohol is as old as the human being, and the consensus that it should not be given to kids is strong. So that would be difficult, but as wakey underlined, not impossible. You could just pretend it's not really alcohol, since it only has low alcoholic content. (Just checking for the term "low alcoholic" as I wans't sure it was correct, I found this article that just goes in the same direction, though in a different context: Muslims get soft drinks go-ahead).

In contrast to alcohol, junk food is something quite recent. And for as long as I can remember, it's been marketed as food for kids. McDonalds is the perfect example: they're not even advertising for the food, but rather for the toy and the fun that come with the "Happy Meal". So the problem's not only that kids ask for it and parents can't say no: as it is marketted to children, the problem is also that people get the message that it actually is for chilren. Junk food is for kids just like dolls are for girls. If you marketted dolls for boys, boys would ask for dolls, and parents would give them (actually, that's what Action Man and the like are: dolls for boys - though we all pretend they aren't.) I mean, if junk food wasn't for kids, it wouldn't be advertised towards them, would it? And if it is for kids, and your kids ask for it, why say no?
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Vintage Girl
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PostPosted: Mon May 05, 2008 10:49 am    Post subject: Reply with quote

wakeyboy wrote:
Vintage Girl wrote:
I don't think those are appropriate comparisons really, but do you think then, that if beer were advertised on TV during childrens programming that parents would be unable to stop their children drinking it? Of course not, because they control whether to allow their children to have alcohol. They can just as easily exercise the same control with junk food.



And what if you got a free toy with every pint of a certain branded lager?

Or what if spiderman was in the advert?

Or what if they aired beer commercials right in the middle of a cartoon? or on the cartoon network?


Would that be ok with you, since as a parent you can just say 'no'?


It's not a question of whether I'm OK with it. This is about whether the state controls the values we give our children or whether parents do and is it the states role to use legislation to enforce it's values on those parents. It's not even about whether the values the government are trying to impose are right or wrong it's whether they should be allowed to enforce them.

At the moment you're happy for the government to impose it's values on parents because you agree with their aims....most people would, but what happens when the government attempts to use the same logic to impose something you don't agree with?

The fact of the matter is that whatever your personal opinion is of junk food and the advertising of it, it is the consumer who should have the freedom to decide whether to buy it or not and, in this case, the consumers are parents.
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wakeyboy
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PostPosted: Mon May 05, 2008 1:06 pm    Post subject: Reply with quote

If the government doesnt set any standards then the corporations will.


Do you want elected representatives controlling your life or do you want the big businesses controlling your life?
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PostPosted: Mon May 05, 2008 3:21 pm    Post subject: Reply with quote

Quote:
At the moment you're happy for the government to impose it's values on parents because you agree with their aims....most people would, but what happens when the government attempts to use the same logic to impose something you don't agree with?


Just what you are doing at the moment. You seem to be happy with the law that control ad volume - though you seem to say it should be better enforced, but that's another problem. You think it's OK to target junk food ads towards children, so when there's a proposal to regulate them, you protest and defend your point of view. You vote for people who share your views. You can write to your MP, I think Blue did that more than once on other topics if I remember. Ultimately you can go to the street and protest and go on strike, French people are very good at that Wink Well, you've got plenty of ways to do oppose a law proposal you don't agree with.

Quote:
The fact of the matter is that whatever your personal opinion is of junk food and the advertising of it, it is the consumer who should have the freedom to decide whether to buy it or not and, in this case, the consumers are parents.

But the consumers would still have this freedom. Noone is talking about banning junk food and putting to gaol (I know Blue favours this spelling of jail Wink) everyone seen eating a hamburger with a soda and big fries!

Quote:
It's not a question of whether I'm OK with it. This is about whether the state controls the values we give our children or whether parents do and is it the states role to use legislation to enforce it's values on those parents. It's not even about whether the values the government are trying to impose are right or wrong it's whether they should be allowed to enforce them.

I think they should. I mean, that's their very role! Every single law is a way to impose the government's values to the citizens. And all these laws restrict people's freedom. Every right that is given to you restricts the freedom of someone else, it's their rights versus yours, always.

The only question is, does it worth it?

We'll all agree it's OK to restrict the freedom to steal to protect the right to property, so in this case the laws are quite strict and restrictive. (Though they don't actually restrict your freedom: it is still possible to steal, isn't it?) In the case of junk food, it's an education issue (talking about education, is the National Curriculum also an attempt to "impose the government's values"?), and we don't want to ban junk food, just to set a standard, and banning ads during children programmes seems like an important step in this direction. As I think we would be gaining a lot on the health side by dropping a minor right (democracy does not exactly relies on the right for food companies to advertise during children programme), I do think it's worth it.

(Now, maybe if you or Blue could develop this idea of "promotting better parenting" we could compare the assets and drawbacks of both methods, but for now I can hardly see what it would be like.)
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JuanaLaLoca
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PostPosted: Mon May 05, 2008 4:07 pm    Post subject: Reply with quote

I'm curious, do you still have TV commercials for cigarettes over there?
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SilverMiniCooperS
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PostPosted: Mon May 05, 2008 5:40 pm    Post subject: Reply with quote

I don't think so Juana...ciggie ads on TV are banned just about everywhere now...although I'm sure there are exceptions.
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Vintage Girl
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PostPosted: Mon May 05, 2008 7:30 pm    Post subject: Reply with quote

wakeyboy wrote:
If the government doesnt set any standards then the corporations will.


Do you want elected representatives controlling your life or do you want the big businesses controlling your life?


Neither, I want me controlling my life.

Juana wrote:
I'm curious, do you still have TV commercials for cigarettes over there?


No we don't, they were banned some years ago......hasn't stopped people smoking though.
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JuanaLaLoca
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PostPosted: Mon May 05, 2008 7:47 pm    Post subject: Reply with quote

So, does everyone's views on having the government ban junk food commercials on children's shows align with your views on banning cigarette commercials (entirely)? Or are there some here who think that cigarette ads should be banned, but junk food commercials should be broadcast whenever they want? In other words, do you cry 'nanny state' in one case, but accept it in the other?
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Vintage Girl
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PostPosted: Mon May 05, 2008 9:11 pm    Post subject: Reply with quote

Well my view is certainly the same I can see no reason why cigarette advertising was banned although it was a very long time ago and pretty much a done deal.
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PostPosted: Tue May 06, 2008 12:12 am    Post subject: Reply with quote

adrien wrote:
Or allows parents to let their kids taste (or drink, if they're older) alcohol, but forbid these same kids to go to the pub or buy alcohol by themselves.


The Daily Mail wrote:
Time was when parents would just tell their teenage children - as they headed off to a party - to make sure they came home on time.

Now, it seems, increasing numbers are also pressing a bottle of alcohol, ranging from beer to vodka, into the hands of their offspring as they walk out of the door.


http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=564093&in_page_id=1770

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